In this assignment, we're required to use Adobe Illustrator, Adobe Photoshop and Microsoft PowerPoint, to design visual assets on promoting the opera show, Joan of Arc.
The design forms by a church stained glass window, it represents the story theme and background, where is in a Christian society. There is also blue and pink chess pieces in the poster. This concept is inspired by the female and male signs we can see in a lot of places, especially the toilet sign. In which, the blue means male soldiers and royalty, pink means Joan of Arc, because her real identity is female.The reason for the placement of the chess pieces is that I want to create the situation of the blue pieces are one step from eating the Jeanne’s chess piece.
For the light box version, when the poster is in the lighting box, the effect of the light will shine like a real church stained window, which is the reason I made a stained glass-liked design.
Apart from the poster design, I thought of ideas for the merchandise, such postcard, butter cookie, puzzle, tote bag, notebook and mugs, etc.
Cookie box is more useful for consumer, because from the viewpoint of a consumer, it's more useful and easier to share with others, even to their neighbour or family who didn't see the show with them.
The inspiration of the puzzle comes from buying puzzle at the Ghibli Studio, which puzzle can be a board game and a decoration at the same time. And the transparent material can have lighting effect of the church window when it's put in front of a light source.
Here are some samples of the poster showcase in different scenarios, such as homepage and the payment page of the official website, ENO, which shown on the Microsoft PowerPoint during the presentation of the design.