My Exercise Shop is a small business, which sells a variety of Korean skincare and beauty makeup products online, and creates social media contents and monthly campaign for promotions.
As a Design & Shop Manager Staff at My Exercise Shop, I’m responsible for creating an envelope print designs for New Year 2024, participating in designing the Beauty Hack Pack and door sign design for our Office Space.
Envelope Print Design (New Year Exclusive)
Draft Version of the Envelope Design
Final Version of the Envelope Design
In this envelope design, I need to use our visual element of the brand, cherry blossom and combine it with the visuals related to our Chinese New Year and Korean New Year campaign, using Adobe Illustrator.
So in the first design, I created a clear line to separate the visuals in the middle of the envelope, also I used a red pocket as a reference for presenting the Chinese New Year element. However, I need to keep the middle part of the front empty for sticking the information of the receiver, also the budget of printing a fully coloured envelope is more expensive.
So I just used the flower petals and applied the logo of the brand and "Happy New Year" in Korean in the final version, as we're selling Korean skincare products. Besides, I tried to be creative on the back of the envelope, I thought of using a funny slogan and interaction with our customers, so I created a line of hearts on the opener part, used in our tape design with the line "Caution: You're going to break even more hearts" to create a better customer service and experience.
Beauty Hack Pack
Old Version of the Set
Current Version of the Set
Current Version of my Template Design
The Beauty Hack Pack is one of our online services, that offers direct and personal K-beauty tips, suggestions and analysis with free beauty products and a mini wash bag. Using Adobe Indesign and Adobe Photoshop, I created a template booklet layout design for a K-beauty suggestion list a more detailed version of their colour analysis, and an ID card with their colour analysis, that customers can carry with them while they go shopping.
In the previous version, we created an A4 template layout design for product suggestions and colour analysis separately, which we believe the customers will unlikely to read in detail because the ID card already showcases a more detailed colour analysis with more colour palette and is more convenient to take with them anywhere. Also, product suggestions seem too straightforward and hard-sell, so we decided to combine them and place the suggestions next to their best colour for that specific category in the new template.Door Sign Design for our Office Space
Door Sign Design
Car Door Sticker Design
This door sign is designed for our customers to know where our marketing and design office is. Using Adobe Photoshop and Adobe Illustrator, I used an illustration style with a colour reference to our brand logo, purple and green.
I have also used the illustration on the car door sticker design, which showcase on a video for visiting a Korean restaurant, Mr. Kimichi in the Little Korean Town, New Malden (https://www.instagram.com/reel/C_5NO7shwHm/).