My Exercise Shop is a small business, which sells a variety of Korean skincare and beauty makeup products online, and creates social media contents and monthly campaign for promotions.
As a Student Intern and Design & Shop Manager Staff at My Exercise Shop, I’m responsible for creating over 100 engaging videos, motion graphics and graphic design content with TikTok, InShot, CapCut and Adobe Creative Suite to promote our skincare products and interact with our customers, monitoring monthly live streams with stickers showing live exclusive offers, planning festive campaigns, updating about 10 professional skincare blogs, creating 2 innovative print designs and managing more than 200 product details in the backend of the online shopping website with Wordpress, Litcommerce and TikTok Shop Seller Center.
Website Banner Design
Using Adobe Photoshop, Adobe Stock and existing visual elements, I created the Renewed and Christmas website banner design for the home page. Since
TikTok Content Marketing
I have created multiple engaging and creative TikTok video content daily on the main TikTok shop account with TikTok editor and Adobe After Effect, showcasing our existing skincare products, upcoming Live giveaways and products that are waiting for restocking. I learned to apply effective SEO marketing strategy, use AI content generate software and create a hundred appealing stop-motion and live-action short videos with rich storytelling and trending music, which attract about 400 to 500 views for each video to create consistent sales and maintain a welcoming, friendly and humorous brand identity.
Live Sticker Design
To increase sales and traffic in TikTok live, I created live stickers with Adobe Illustrator and Adobe Photoshop to show live exclusive discounts, gifts and limited time offers for in a more clear format. To fit our brand color, the aesthetic of kbeauty and the existing live banner design "My Exercise Shop", I choose to use different shades of pink in the design and apply bigger font sizes for the words "Free", "£50 off" and "15%" to attract customers' attention immediately to increase the chance of shopping for free gifts or spending less money.
Marketing Account Animated Avatar Design
To increase sales and traffic for the main marketing TikTok account, I set up my own account with an animated character, according the color and shape of our logo. Using the "Doll" voice effect on TikTok Editor, I created a cute anime character-liked voice for her. At this moment, I illustrated 6 versions of facial expressions to establish the personality of the character and resonate potential customers, who knew anime memes and reference. For example, I create a facial expression, that is an iconic anime expression from the character, Anya of Spy Family.
Envelope Print Design (New Year Exclusive)
Draft Version of the Envelope Design
Final Version of the Envelope Design
In this envelope design, I need to use our visual element of the brand, cherry blossom and combine it with the visuals related to our Chinese New Year and Korean New Year campaign, using Adobe Illustrator.
So in the first design, I created a clear line to separate the visuals in the middle of the envelope, also I used a red pocket as a reference for presenting the Chinese New Year element. However, I need to keep the middle part of the front empty for sticking the information of the receiver, also the budget of printing a fully coloured envelope is more expensive.
So I just used the flower petals and applied the logo of the brand and "Happy New Year" in Korean in the final version, as we're selling Korean skincare products. Besides, I tried to be creative on the back of the envelope, I thought of using a funny slogan and interaction with our customers, so I created a line of hearts on the opener part, used in our tape design with the line "Caution: You're going to break even more hearts" to create a better customer service and experience.
Beauty Hack Pack
Old Version of the Set
Current Version of the Set
Current Version of my Template Design
The Beauty Hack Pack is one of our online services, that offers direct and personal K-beauty tips, suggestions and analysis with free beauty products and a mini wash bag. Using Adobe Indesign and Adobe Photoshop, I created a template booklet layout design for a K-beauty suggestion list a more detailed version of their colour analysis, and an ID card with their colour analysis, that customers can carry with them while they go shopping.
In the previous version, we created an A4 template layout design for product suggestions and colour analysis separately, which we believe the customers will unlikely to read in detail because the ID card already showcases a more detailed colour analysis with more colour palette and is more convenient to take with them anywhere. Also, product suggestions seem too straightforward and hard-sell, so we decided to combine them and place the suggestions next to their best colour for that specific category in the new template.Door Sign Design for our Office Space
This door sign is designed for our customers to know where our marketing and design office is. Using Adobe Photoshop and Adobe Illustrator, I used an illustration style with a colour reference to our brand logo, purple and green.