My Exercise Shop is a small business, which sells a variety of Korean skincare and beauty makeup products online, and creates social media contents and monthly campaign for promotions.
As a Shop Manager Staff at My Exercise Shop, I’m responsible for creating over hundreds engaging videos and motion graphics content with TikTok, InShot, CapCut and Adobe Creative Suite to promote our skincare products and interact with our customers, monitoring monthly live streams with stickers showing live exclusive offers.
TikTok Content Marketing
I have created multiple engaging and shoppable TikTok video content daily with InShot, CapCut, TikTok editor and Adobe After Effect to promote our products and shop. I learned to apply effective SEO marketing strategy, using visual hooks and trends to create hundreds appealing stop-motion, aesthetic product showcase short videos to create consistent sales, traffic and maintain a welcoming, helpful and friendly brand identity. The most trending video I have edited (https://www.tiktok.com/@myexercisebeauty/video/7462791420437482784) even have 24 shares, 71 likes and more than 12k views.
Marketing Account Animated Avatar Design
To increase sales and traffic for the main marketing TikTok account, I set up a new marketing account with an animated character, according the color and shape of our logo. Using the "Doll" voice effect on TikTok Editor, I created a cute anime character-liked voice for her. At this moment, I illustrated 6 versions of facial expressions to establish the personality of the character and resonate potential customers, who knew anime memes and reference. For example, I recreated the cunning facial expression, that is an iconic anime expression from the character, Anya of Spy Family.
Live Sticker Design
To increase sales and traffic in TikTok live, I created live stickers with Adobe Illustrator and Adobe Photoshop to show live exclusive discounts, gifts and limited time offers for in a more clear format. To fit our brand color, the aesthetic of kbeauty and the existing live banner design "My Exercise Shop", I choose to use different shades of pink in the design and apply bigger font sizes for the words "Free", "£50 off" and "15%" to attract customers' attention immediately to increase the chance of shopping for free gifts or spending less money.